HOT ! ビジネス・経済 Global Marketing tenth edition 週刊東洋経済2026年2月14日号 | 東洋経済STORE

週刊東洋経済2026年2月14日号 | 東洋経済STORE。扶桑社の新経済メディア「Future Leaders Hub」10月31日創刊！アナログ。グローバル メガトレンド10―社会課題にビジネスチャンスを探る105の。ITmedia CxO Insights 「AI・ヒト・社会の変革期」にどう備えるか。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.